Made in Mexico : Reinventing Electric Mobility for Fleets

Resumen

Beyond Movilidad Compartida (BMC) presents its ambition to develop Mexico's first fleet-focused electric vehicle platform, combining local engineering with business models tailored to commercial fleets. Learn how regional manufacturing, innovation and customer-centric design can accelerate the transition to sustainable mobility in Latin America. Gertie M. Agraz Boeneker PhD, is the CEO of BMC. She holds a PhD in Business Management and Entrepreneurship and previously served as the Director of Economic Development for the City of Hermosillo, Mexico.

Oradores

GAGertie M. Agraz-BoenekerCEO · Beyond Movilidad CompartidaDr. Gertie María Agraz Boeneker Executive & Academic Biography CURRENT POSITION CEO of BEYOND BORDERS AUTOMOTIVE MEXICO, S.A. DE C.V., leading the Beyond Movilidad Compartida (BMC) project, which specializes in the design, development, and manufacturing of multipurpose electric vehicles for Mobility as a Service (MaaS). Academic Qualifications ▪ Ph.D. in Business and Business Management: Specialization in SMEs, Entrepreneurship, and Family Business — University of Cantabria (Universidad de Cantabria). ▪ Master of Science (M.S.) in Quality Systems and Productivity: Tecnológico de Monterrey. ▪ B.S. in Industrial and Systems Engineering: Universidad de Monterrey. Professional Experience Dr. Agraz Boeneker possesses extensive cross-sector experience spanning executive business management, public administration, and academia. Her background includes: ▪ Director of the Sonora Automotive Cluster A.C. (CLAS): Led cluster initiatives driving competitiveness and integration within the regional automotive industry. ▪ General Director of the Municipal Economic Development Office (AMDE): City Government of Hermosillo, Sonora (2021–2024 Administration). Spearheaded the establishment and consolidation of AMDE. Concurrently served as the Regulatory Improvement Commissioner for the Municipality of Hermosillo. ▪ Founder of ASYMETRIA Integrando Soluciones (www.asymetria.mx): Established and managed a consulting firm specializing in organizational leadership, process improvement, and business management. ▪ Automotive Industry Leadership at Ford Motor Co.: Worked at the Ford Motor Co. Stamping and Assembly Plant in Hermosillo, Sonora, serving in key roles including Quality System Leader, Process Engineer, Body Shop Quality Leader, and Product Engineer. ▪ Academic Leadership at Tecnológico de Monterrey (Campus Sonora Norte): Held key executive administrative roles including Director of Industrial and Systems Engineering, Director of the Technology Park, and Director of Entrepreneurship. Board Appointments & Advisory Roles ▪ Vice-Presidential Board Member at CANACINTRA Hermosillo and Head of the Industrial Women Commission (2016–2019). ▪ Coordinator of the Supply Chain Development Center (2004–2006) from CANACINTRA Hermosillo, serving the automotive sector as well as local SME’s ▪ Board Member at NAFINSA (National Financing Bank) — Sonora Region. ▪ Active Member of the Economic Development Board of Hermosillo Cómo Vamos. Affiliations & Research Focus Professional Affiliations: Member of the Family Firm Institute (FFI) since 2020 and listed in its official mentor directory. Holds the Advanced Certificate in Family Business Advising (ACFBA) from FFI. Research Interests: Family Business Dynamics, Female Entrepreneurship, Entrepreneurial Teams, and Entrepreneurship Education. She has actively presented research at numerous national and international conferences.